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Currently, almost 50% of RetailTechs have no one employed in the Product function.

Regardless of the size of your RetailTech, a product team is in a unique position to have an impact on every part of the organisation.

Market disruption requires innovative leadership, particularly now that customers are more empowered than ever. Businesses of all sizes are recognising the importance of a strong product vision and roadmap in driving business goals.

The data for this whitepaper was derived from our organic research of 180 North American RetailTech and E-commerce companies. We examined the data based on the presence of a CPO, product teams and their gender split, the impact of each funding stage, and a comparison to the FinTech market.

We believe that by combining market insights and data, RetailTech companies will be better able to plan their growth strategy and team structures, as well as understand the importance of product experts.

Download your copy of Storm5’s ‘Product Teams in RetailTech Report’ report below. 


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