M-commerce (mobile commerce) refers to the purchase and sale of goods and services via wireless handheld devices such as smartphones and tablets. M-commerce is a type of e-commerce that allows customers to access online purchasing platforms without having to use a computer. In-app purchases, mobile banking, virtual marketplace apps, and digital wallets are all examples of m-commerce.
Over time, content delivery over wireless devices has improved, becoming faster, more secure and more scalable. M-commerce can be classified into the following categories based on its purpose:
- mobile shopping
- mobile banking
- mobile payments
To understand the M-commerce climate in the US, one of its largest markets, we have put together some key statistics covering the market growth, consumer preferences leading shopping apps and top m-commerce locations amongst some other impressive figures.