2023 EU RetailTech Landscape

The ever-growing RetailTech market

The European RetailTech landscape is evolving at an incredible pace, and there are a number of key trends that you should be aware of if you want to keep up with the competition.

In this infographic, we will explore the main areas of Retailtech that are growing in popularity in Europe and that you should pay attention to if you want to stay ahead of the curve.

We covered: MarTech, eCommerce, InStore Tech, and Supply Chain & Logistics. The most important trends we have observed were:

• MarTech is a growing sub-industry in RetailTech with over 9,000 companies in Europe Alone.
• eCommerce is the most lucrative sector with an estimated market size of 1.6 Trillion euros by the end of 2023. 
• The InStore Tech market in Europe is following in the footsteps of the US and is estimated to reach a value of $26.8 Billion in 2025. 
• The Supply Chain sector has seen setbacks due to the socioeconomic conditions in Europe, however, the market is expected to grow to $5.2 by 2027.

Check out our overview with the most relevant metrics on each subsector of RetailTech below updated for 2023.